Jennifer Chow Joins Long Beach State As Associate Athletic Director Of Marketing Strategy And Fan Engagement
5/16/2025 9:55:00 AM | General
Chow has spent the last four years with Stanford.
LONG BEACH, Calif. – Long Beach State Athletics is excited to welcome Jennifer Chow who will be joining the department in a new position as the Associate Athletic Director of Marketing Strategy and Fan Engagement.
A proven leader in college athletics marketing bringing over a decade of experience from both Power 5 and Mid-Major Universities, Chow has a deep understanding of fan experience, storytelling and brand strategy.
Most recently leading the Stanford fan experience unit as its senior director, Chow played a major role in numerous noteworthy projects, including a victory celebration celebrating Women's Basketball Head Coach Tara VanDerveer's record breaking 1,203rd victory. Managing a large budget and a high performing team, her efforts enhancing in-game production and elevating fan experience with the Cardinal since 2021.
Prior to her time at Stanford, Chow was the Director of Marketing and Fan Experience at Washington State, working primarily with Football and Men's Basketball, where she won a Single-Game Sales Campaign award for her efforts supporting the jersey retirement of Klay Thompson. She also has Big West experience as a director, working for three seasons at Cal Poly, managing all marketing and fan experience efforts for the Mustangs.
This position marks a return to her start in collegiate athletics professionally, as Chow worked with Long Beach State Athletics while earning her Master's Degree in Sport Management. After her graduation, she went on to work as an intern for the NCAA in Championships & Alliances in Indianapolis before joining Louisiana State as an Assistant Director of Marketing, where she spent two years.
"Her career has been marked by innovation, collaboration and results," said Gladie Jaffe, Deputy Athletics Director. "She's produced game-changing campaigns, record-breaking celebrations, and unforgettable moments across multiple sports. I'm thrilled she's returning home to lead us into a new era of engagement, revenue generation, brand advancement, and community connection."
"I'm incredibly honored and proud to return to Long Beach State—a university that played a pivotal role in shaping both my personal and professional journey," said Chow. "Stepping into this role truly feels like coming home. With a renewed perspective and deep sense of purpose, I'm committed to elevating our rich traditions, amplifying the voices of our student-athletes, and advancing the Long Beach State Athletics brand with creativity, integrity, and passion. I am excited for the opportunity to contribute and grow—Let's Go Beach!"
A proven leader in college athletics marketing bringing over a decade of experience from both Power 5 and Mid-Major Universities, Chow has a deep understanding of fan experience, storytelling and brand strategy.
Most recently leading the Stanford fan experience unit as its senior director, Chow played a major role in numerous noteworthy projects, including a victory celebration celebrating Women's Basketball Head Coach Tara VanDerveer's record breaking 1,203rd victory. Managing a large budget and a high performing team, her efforts enhancing in-game production and elevating fan experience with the Cardinal since 2021.
Prior to her time at Stanford, Chow was the Director of Marketing and Fan Experience at Washington State, working primarily with Football and Men's Basketball, where she won a Single-Game Sales Campaign award for her efforts supporting the jersey retirement of Klay Thompson. She also has Big West experience as a director, working for three seasons at Cal Poly, managing all marketing and fan experience efforts for the Mustangs.
This position marks a return to her start in collegiate athletics professionally, as Chow worked with Long Beach State Athletics while earning her Master's Degree in Sport Management. After her graduation, she went on to work as an intern for the NCAA in Championships & Alliances in Indianapolis before joining Louisiana State as an Assistant Director of Marketing, where she spent two years.
"Her career has been marked by innovation, collaboration and results," said Gladie Jaffe, Deputy Athletics Director. "She's produced game-changing campaigns, record-breaking celebrations, and unforgettable moments across multiple sports. I'm thrilled she's returning home to lead us into a new era of engagement, revenue generation, brand advancement, and community connection."
"I'm incredibly honored and proud to return to Long Beach State—a university that played a pivotal role in shaping both my personal and professional journey," said Chow. "Stepping into this role truly feels like coming home. With a renewed perspective and deep sense of purpose, I'm committed to elevating our rich traditions, amplifying the voices of our student-athletes, and advancing the Long Beach State Athletics brand with creativity, integrity, and passion. I am excited for the opportunity to contribute and grow—Let's Go Beach!"
Women's Volleyball Post Game Press Conference vs UC Irvine (LBSU wins 3-0)
Sunday, November 02
Women's Volleyball Post Game Press Conference vs CSUB (LBSU wins 3-2)
Sunday, October 26
Women's Volleyball Post Game Press Conference vs Hawai'i (LBSU wins 3-0)
Saturday, October 18
Women's Volleyball Post Game Press Conference vs UCSD (LBSU Wins 3-1)
Friday, October 17
