Jennifer Chow - Associate Athletic Director, Marketing Strategy And Fan Engagement - Staff Directory

Staff Directory

Jennifer Chow

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Associate Athletic Director, Marketing Strategy And Fan Engagement
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Jennifer Chow joined Long Beach State in 2025 in a new position as the Associate Athletic Director of Marketing Strategy and Fan Engagement.

A proven leader in college athletics marketing bringing over a decade of experience from both Power 5 and Mid-Major Universities, Chow has a deep understanding of fan experience, storytelling and brand strategy.

Most recently leading the Stanford fan experience unit as its senior director, Chow played a major role in numerous noteworthy projects, including a victory celebration celebrating Women’s Basketball Head Coach Tara VanDerveer’s record breaking 1,203rd victory. Managing a large budget and a high performing team, her efforts enhancing in-game production and elevating fan experience with the Cardinal since 2021.

Prior to her time at Stanford, Chow was the Director of Marketing and Fan Experience at Washington State, working primarily with Football and Men’s Basketball, where she won a Single-Game Sales Campaign award for her efforts supporting the jersey retirement of Klay Thompson. She also has Big West experience as a director, working for three seasons at Cal Poly, managing all marketing and fan experience efforts for the Mustangs.

This position marks a return to her start in collegiate athletics professionally, as Chow worked with Long Beach State Athletics while earning her Master’s Degree in Sport Management. After her graduation, she went on to work as an intern for the NCAA in Championships & Alliances in Indianapolis before joining Louisiana State as an Assistant Director of Marketing, where she spent two years.