Welcome to Beach NIL - Your central destination for all things Name, Image, and Likeness (NIL) at Long Beach State Athletics.
Whether you're here to explore NIL opportunities, purchase officially licensed NIL gear, partner with Long Beach State student-athletes, or support one of our affiliated collectives - you’re in the right place.
Our mission is to empower LBSU student-athletes as they build their personal brands and take advantage of the unique opportunities available at Long Beach State and within the thriving #LongBeachBuilt extended community.
Whether you're here to explore NIL opportunities, purchase officially licensed NIL gear, partner with Long Beach State student-athletes, or support one of our affiliated collectives - you’re in the right place.
Our mission is to empower LBSU student-athletes as they build their personal brands and take advantage of the unique opportunities available at Long Beach State and within the thriving #LongBeachBuilt extended community.
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Name, Image, and Likeness, or "NIL," refers to a student-athlete's ability to earn compensation from third parties for the use of the student-athlete’s name, image or likeness. Compensation must be in exchange for work actually performed between the student-athlete and the third party (quid pro quo).
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LBSU Student-Athletes! Take Control of Your NIL Journey!
At Long Beach State, we’re committed to empowering our student-athletes to maximize their Name, Image, and Likeness (NIL) opportunities.
Download the INFLCR app to create your personalized NIL profile. This powerful tool connects you directly with third-party brands and collectives looking to collaborate with LBSU student-athletes. It also helps you manage deals, track activity, and access educational resources to grow your personal brand.
- Download the INFLCR app
- NIL Assist
- Getting Started with INFLCR
- Navigating the New INFLCR Mobile App
- Student-Athlete learning Modules
Q: Can I partner with entire teams?
A: Yes, third party providers can partner with as many student-athletes as they would like. Please check out the Long Beach Local Exchange to offer a NIL deal to any of our student-athletes.
Q: I am a donor, and I would like to support Beach student-athlete NIL, where do I start?
A: Yes, third party providers can partner with as many student-athletes as they would like. Please check out the Long Beach Local Exchange to offer a NIL deal to any of our student-athletes.
Q: I am a donor, and I would like to support Beach student-athlete NIL, where do I start?
- Register with the Long Beach Local Exchange to connect with our student-athletes and pitch them a deal. Please keep in mind that a NIL deal must require the student-athlete to perform some type of action for them to be permitted to accept any payment or trade.
- Fill out a Long Beach State NIL Interest Form linked below. Or contact our NIL team and they can help answer any questions you may have and/or connect you with the solution that best fits you.
- Emily DeMots (Director of Athletic Compliance) at emily.demots@csulb.edu.
- Long Beach State NIL Interest Form
- Check out our collectives to learn more about their services and how you can support their NIL efforts.
Q: What are collectives and is it permissible to support them?
A: Yes, it is permissible to support collectives. The NCAA defines collectives as “NIL Entities”, which are third party providers/external organization to the LBSU athletic department whose sole purpose is support student-athletes in their NIL initiatives. Collective primarily focus on fundraising, community service, and group licensing deals.
Q: What types of promotions are prohibited?
A: Student-Athletes may not enter a NIL contract to receive compensation for the promotion or endorsement of any product or service that violated NCAA legislation. This includes but is not limited to the following:
A: Yes, it is permissible to support collectives. The NCAA defines collectives as “NIL Entities”, which are third party providers/external organization to the LBSU athletic department whose sole purpose is support student-athletes in their NIL initiatives. Collective primarily focus on fundraising, community service, and group licensing deals.
Q: What types of promotions are prohibited?
A: Student-Athletes may not enter a NIL contract to receive compensation for the promotion or endorsement of any product or service that violated NCAA legislation. This includes but is not limited to the following:
- Gambling
- Sports betting
- Alcohol
- Tobacco
- Marijuana
- Controlled and Banned substances
- Any product or service that conflicts with LBSU, the Big West Conference and the NCAA mission and values.
- Any product or service that adversely reflects on the University or the Athletics department
Q: Are international student-athletes permitted to participate in NIL deals?
A: Yes, with restrictions. Engaging in NIL activities is subject to rules and regulations that are associated to the student’s particular visa status. For international students who would like to get involved in their NIL, please contact the NIL staff and/or the LBSU Center for International education (CIE).
A: Yes, with restrictions. Engaging in NIL activities is subject to rules and regulations that are associated to the student’s particular visa status. For international students who would like to get involved in their NIL, please contact the NIL staff and/or the LBSU Center for International education (CIE).
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For additional support with NIL or to explore opportunities to work with Long Beach State student-athletes, please contact Emily DeMots, Director of Athletic Compliance, at emily.demots@csulb.edu, OR fill out the interest form below to get in touch with our NIL team for more information.
