Long Beach State University Athletics
Welcome to Beach NIL - Your central destination for all things Name, Image, and Likeness (NIL) at Long Beach State Athletics.
Whether you're here to explore NIL opportunities, purchase officially licensed NIL gear, partner with Long Beach State student-athletes, or support one of our affiliated collectives - you’re in the right place.
Our mission is to empower LBSU student-athletes as they build their personal brands and take advantage of the unique opportunities available at Long Beach State and within the thriving #LongBeachBuilt extended community.
Whether you're here to explore NIL opportunities, purchase officially licensed NIL gear, partner with Long Beach State student-athletes, or support one of our affiliated collectives - you’re in the right place.
Our mission is to empower LBSU student-athletes as they build their personal brands and take advantage of the unique opportunities available at Long Beach State and within the thriving #LongBeachBuilt extended community.
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Name, Image, and Likeness, or "NIL," refers to a student-athlete's ability to earn compensation from third parties for the use of the student-athlete’s name, image or likeness. Compensation must be in exchange for work actually performed, the total value of the compensation must fall within the student-athletes designated range of compensation; and third parties must meet the definition of possessing a Valid Business Purpose.
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LBSU Student-Athletes! Take Control of Your NIL Journey!
At Long Beach State, we’re committed to empowering our student-athletes to maximize their Name, Image, and Likeness (NIL) opportunities.
- Download the INFLCR app to create your personalized NIL profile. This powerful tool connects you directly with third-party brands looking to collaborate with LBSU student-athletes.
- IMPORTANT: Register with NIL Go, the official reporting platform for NIL deal clearance. NIL GO
- Download the INFLCR app
- NIL Assist
- Getting Started with INFLCR
- Navigating the New INFLCR Mobile App
- Student-Athlete learning Modules
Q: Can I partner with entire teams?
A: Yes, third party providers can partner with as many student-athletes as they would like. Please check out the Long Beach Local Exchange to offer a NIL deal to any of our student-athletes.
Q: I am a donor, and I would like to support Beach student-athlete NIL, where do I start?
A: Yes, third party providers can partner with as many student-athletes as they would like. Please check out the Long Beach Local Exchange to offer a NIL deal to any of our student-athletes.
Q: I am a donor, and I would like to support Beach student-athlete NIL, where do I start?
- Register with the Long Beach Local Exchange to connect with our student-athletes and pitch them a deal. Please keep in mind that the total compensation value paid to student-athletes for the use of their NIL must fall within the student-athletes' designated range of compensation. Further, all NIL activities, third party entities must meet the definition of containing a Valid Business Purpose (Third Party must sell a good or service to the public for a profit, or be a bona fide nonprofit).
- Fill out a Long Beach State NIL Interest Form linked below. Or contact our NIL team and they can help answer any questions you may have and/or connect you with the solution that best fits you.
- Emily DeMots (Director of Athletic Compliance) at emily.demots@csulb.edu.
- Long Beach State NIL Interest Form
Q: What types of promotions are prohibited?
A: Student-Athletes may not enter a NIL contract to receive compensation for the promotion or endorsement of any product or service that violated NCAA legislation. This includes but is not limited to the following:
A: Student-Athletes may not enter a NIL contract to receive compensation for the promotion or endorsement of any product or service that violated NCAA legislation. This includes but is not limited to the following:
- Gambling
- Sports betting
- Alcohol
- Tobacco
- Marijuana
- Controlled and Banned substances
- Any product or service that conflicts with LBSU, the Big West Conference and the NCAA mission and values.
- Any product or service that adversely reflects on the University or the Athletics department
Q: Are international student-athletes permitted to participate in NIL deals?
A: Yes, with restrictions. Engaging in NIL activities is subject to rules and regulations that are associated to the student’s particular visa status. For international students who would like to get involved in their NIL, please contact the NIL staff and/or the LBSU Center for International education (CIE).
A: Yes, with restrictions. Engaging in NIL activities is subject to rules and regulations that are associated to the student’s particular visa status. For international students who would like to get involved in their NIL, please contact the NIL staff and/or the LBSU Center for International education (CIE).
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For additional support with NIL or to explore opportunities to work with Long Beach State student-athletes, please contact Emily DeMots, Director of Athletic Compliance, at emily.demots@csulb.edu, OR fill out the interest form below to get in touch with our NIL team for more information.
