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06/23/2015
LBSU Marketing Claims Five National Awards
The five awards was the most for any University in the nation for 2014-15.
As a member of the Athletic Department's Senior Administrative Staff, Brozino manages the growth of all revenue-based activity as well as the direct oversight of the operational and budget components for the Marketing (19 NCAA Division I sports programs), Sponsorships (Learfield Sports Properties), Ticketing, and Media Relations departments, and operations/communications for the Beach Athletic Club and Development office. His involvement in current fundraising includes short- and long-term major gift solicitation, stewardship and planning for more than $27 million in capital projects as well as gifts to support the Club's robust annual fund. In addition to his fundraising and revenue directives, he also continues to develop and maintain the external communications strategy to elevate visibility and exposure for the Beach brand, which has become nationally-recognized due to program success, newfound radio exposure on the FM dial, regional/national TV coverage, the #1 nationally-ranked court design and the nation's largest on-campus videoboard. The brand received a visual refreshment in 2014 amidst national attention, which was led internally by Brozino's research and implementation.
During his oversight, fan attendance has steadily increased each year, including 8 of the school's top 12 attendances for men's basketball and the top attendance for Dirtbags Baseball. Long Beach State's marketing initiatives have also been nationally-recognized on eight difference occasions, winning major awards from the National Association of Collegiate Marketing Administrators (NACMA) for grassroots initiatives. In 2014-15, revenues and attendances for LBSU's most profitable and visible program, men's basketball, hit an all-time high with record numbers.
Before his current position, Brozino spent time as the Associate Athletics Director for Marketing and Revenue Development where he spearheaded the creation and management of the department's first-ever Ticket Office call center and sales team, which has streamlined customer service and offered further revenue growth of the season ticket base and Beach Athletic Club scholarship fund through day-to-day operations.
Prior to that, Brozino held the Assistant Athletics Director for Development role for almost two years. He directed the record campaign that has significantly bolstered the fundraising of scholarship and operational support to more than 300 student-athletes at the University. In just two years of directing the Beach Athletic Club, his accomplishments include directing the department's first-ever $1 million-plus annual campaign with a 37% increase in overall support in year one, while eclipsing both of those totals in year two. Additionally under Dedan's leadership, the Beach Athletic Club showed a 20% increase in membership and a 31% increase in its highest level of private contributors, the Director's Circle. Other than the management and oversight of the Beach Athletic Club's annual campaign, his other responsibilities included direction and coordination of specific departmental functions, including its two biggest scholarship special events: the Beach Athletic Club Golf Classic and Jewels of the Night.
Prior to moving into the Development department, Brozino spent over four years in the Marketing & Promotions department at the Walter Pyramid, leading the marketing efforts from 2008-2011 for 19 NCAA Division 1 programs as the Assistant Athletics Director for Marketing/Corporate Partnerships. In this role, Brozino was also responsible for generating over $600,000 of revenue in corporate sponsorships as well as the initial branding initiatives within the school's two major venues (Walter Pyramid and Blair Field).
Focusing primarily on men's basketball at the time, Brozino increased revenue by 87%, average attendance by 62%, and total student attendance by 116% over a four-year span as the program grew to become a regular in the national television spotlight. For three consecutive years, LBSU led the Big West Conference in average men's basketball home attendance. Brozino and his team were responsible for four of the school's top-ten all-time single game attendances, including the largest in school history at the time. Prior to leading the Marketing department, Brozino was the Assistant Director of Marketing (2008-09), Marketing Assistant (2007-08) and a Marketing Graduate Assistant (2006).
In addition to his full-time duties, Dedan has also volunteered with several organizations and events during his career, including acting as the Big West Conference representative for NACMA from 2013-present and 2010-12, the 2007 NCAA Women's Water Polo National Championship and the 2003 NCAA Division I Women's Basketball Tournament. He is also an adjunct professor and member of the Board of Advisors for the CSULB Graduate Program in Sport Management, as well as an adjunct professor for the University of San Francisco's Graduate Program in Sport Management. He received his Master's in Sport Management from CSULB in 2008.
He also did work as a sabermetrics expert for the statistics firm, Baseball Info Solutions, specializing in packaging of data for Major League Baseball teams and their scouting departments.
Brozino is a graduate of DeSales University in Center Valley, PA where he earned a bachelor's degree in Sport Administration and a minor in Print Journalism. He got his start in the sports industry at DSU as a Media Relations/Communications Assistant in 2003. While on campus in Center Valley, he was also a pitcher on the Bulldogs baseball team, which made the school's only College World Series appearance in 2003, and was inducted into the school's athletic Hall of Fame in 2013.
Dedan, his wife and two children reside in nearby Los Angeles County.
