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Dale Johnson
Dale Johnson
Position:
Director of New Media/Video
Alma Mater:
Long Beach State '10

06/23/2015

LBSU Marketing Claims Five National Awards

The five awards was the most for any University in the nation for 2014-15.

Dale Johnson is in his fifth year at Long Beach State as the Director of New Media. Johnson oversees all digital content creation, social media and video production for the athletics department.

Johnson has been the driving force behind the growth of the 49ers' social media presence. During his four years, LBSU's number of Twitter followers has increased by 526 percent, while the number of Facebook likes has gone up by 1,054 percent. The department has also had over 700,000 total YouTube video views under Johnson's direction.

Johnson's work has not gone unrecognized as he has earned NACDA awards every year since the 2010-11 season. His videos have also been featured on ESPN SportsCenter Top Plays, KTLA, Sports Illustrated, Yahoo and CBS Sports.

As an undergraduate, Johnson was the Editor-in-Chief of DIG Magazine, an LBSU student publication. He went on to earn his bachelor's degree in journalism from Long Beach State in 2010.